Getting people to visit the gym is not just about looking good in a bikini. A healthy lifestyle that involves eating the right kind of food and doing regular exercise can drastically decrease the chances of ending up in a hospital at sixty years of age by over 75 percent. As gym owners, the right health club marketing strategies can draw people to your business, increase your sales, and improve their quality of lives.Just like any other kind of enterprise, owning a gym entails great promotional schemes. This kind of business can be very tough at the start especially if you do not have regular clients and members yet. To make this venture a promising investment, you will need a variety of exercise equipment and a team of licensed personal trainers, nutrition specialists, and physical therapists. This gives potential clients the impression that you can offer them high quality services to assist them in meeting fitness goals. Being new in the field with inexperienced personnel and limited equipment will not gain your customers’ trust.Offering short-term free trials is the best way to make people experience your services if you are just a beginner in the industry. Trial giveaways will help spread the word about your fitness club and would make it more known to others. One-day trials do not work well in fitness marketing. A one-time-only deal might not draw people to come back since the first time is not always a pleasurable one. For beginners, the first workout session is normally a very tiring session since their bodies are not used to the strenuous activities. Most of them also feel sore right after. Having a week-long trial period can give the newbie a chance to notice improvements in his strength, conditioning, flexibility, and over-all performance. Seeing visible changes on how they look in front of the mirror and having their clothes fit looser give them the motivation to come back for more. This tactic convinces people that your fitness programs are effective, and turns them into paying clients right after the free period ends.Once you already have a handful of regular customers, a gym promotion technique you may apply is the use of client testimonials. People get inspired by success stories. Posting before and after photos of how your fitness program has turned an obese man into a nicely toned head-turner would make prospects believe that you can do that for them too.
Today online business websites can be developed and put on the internet in under an hour without the need for high-level technical know-how. When those websites are live they can work for you 24/7, generating leads and sales.If your website is not generating sufficient income for you here are 5 smart ideas for your online business that you can do yourself, even if you have very little technical expertise.1. Build A Membership Area On Your WebsiteA membership area on your website is only available to people who pay a fee to access it. People love to feel special and be part of an inner circle. You can charge a monthly fee to enable people to be part of your inner circle if you have sufficient information and value to share with them.To build your membership on the WordPress platform use a software plugin like S2 Membership. You can manage your payments using a processor that can handle recurring payments such as PayPal, ClickBank, 1ShoppingCart and Authorize.net.2. Start A Facebook GroupOne advantage that a Facebook group has over a simple Facebook page is that groups are much more visible in News Feeds. This means more visibility on the world’s most popular social media site. A Facebook group is free to set up and you can pretty much do it in about 2 minutes. Facebook groups are great place to generate leads, build your email list and eventually sell your products and services.3. Host A WebinarWebinars aren’t difficult to host today with all the various technology that exists. You can easily run a Google Hangout On Air. It’s simple to set up and use, and it’s free. Webinars make it easy to introduce yourself, build your brand, improve your profits and bolster your bottom line.4. Write An eBookPeople buy and read eBooks from bloggers and online business owners they trust, admire and respect. You can write your eBook yourself or can also hire someone else to do it. Provided that you build a strong relationship with your audience, and supply them lots of useful, free value, you will have a market that will be willing pay you for more information that resolves a big problem in their lives.5. Generate Passive IncomePassive income is when sell something once (like a software product or membership website subscription) and earn income every month for as long as your customer continues to use it. There are two ways that you can earn passive income. You can promote other people’s products (check out ‘Recurring Billing’ products on ClickBank) or create your own products. Websites like Udemy.com allow you to create your own eCourse and get paid for each person who signs up to take the pre-created class.